Ready to take your last "before" picture?
Getting healthy doesn't have to taste and feel like sadness, and it doesn't have to be complicated or cause you to turn your life upside-down.
We're all busy. Most of us don't have time to spend hours a day in the gym or the budget for a personal chef to cook and serve unicorn food at every meal. Our individualized approach is as simple as it is flexible. I'll help you get lean and strong, eating the the foods you like & incorporating movement and exercise seamlessly into your daily routine...and I'll be there to support you throughout your journey. This will change your life.
We support busy professionals like you achieve sustainable, life-changing results, so you never need to enroll in another weight loss or diet program again.
Real people. Lasting Results.
Most of us know what it's like to suffer through a crash diet to drop a couple of pounds or sizes for an event or vacation...only to gain the weight back (and usually more) soon after. Why is that?
It's because those short-term tactics aren't often sustainable, causing us to revert back to bad habits. You know, the ones that got us fat to begin with. What good is losing the weight and getting in shape, if you can't maintain it?
Many trainers and programs overlook the most crucial aspect of a body transformation—what comes after you’ve lost the initial weight. The key to lasting success isn’t in a fad diet or an intense workout plan. The real secret lies in mastering the fundamental principles of body transformation and adopting sustainable habits that support your health for life—not just during a weight-loss phase.
Losing weight doesn't have to feel like pushing a boulder uphill. It’s more like setting a wheel in motion—once you get things rolling in the right direction, it takes far less effort to keep them going.
The key is to start that movement properly and in the right sequence...embarking on a complete transformation—one that focuses on steadily refining your habits and reshaping your body in a way that’s sustainable and long-lasting.
This is my "before" photo. Clover Forge exists because I know firsthand the degree to which taking control of my health transcended ALL areas of my life...and there's nothing I've found to be more fulfilling than to help others do the same. You're next.
"With Jake's guidance in nutrition, form, and workout planning, I was able to completely change how I look in just a year. I couldn't do it without him and it got me on track for my goals.“
– Nate V.
Proven Process
Most people fail because they try to do everything at once, and they flame out. Or they try a program that's so restrictive that it's just a matter of time before they give up. Our approach is different.
We break things up into four distinct phases, each building on the last to help our clients progressively transform their habits and bodies in ways that are both sustainable and long-lasting.
01
Body Fat Reduction
In this first phase, we create a controlled calorie deficit to kickstart fat loss. No stupid, super restrictive and unsustainable food rules that suck the life out of every meal.
We strip it down to the essentials, focusing exclusively on calories and protein. Think of it as a calorie ceiling and a protein floor. Get those two things right consistently, and you can eat whatever you want.
02
Building Muscle
With most of the unwanted body fat long gone, we'll shift gears, adding a few calories back in to help fuel muscle growth. Here, you'll get stronger and more toned.
The plan will be tailored plan for you, factoring in your preferences, access to equipment, and schedule. No gym, no problem.
03
Body Comp Optimization
With a solid foundation of muscle, we’re shifting back to fat loss—but this time, it’s different.
Because you’ve built more muscle, your body now burns more calories around the clock, even when you're not moving. That means we can take a more relaxed approach to calorie reduction—no drastic cuts, no miserable restrictions.
You’ll keep eating a balanced, nutrient-rich diet while steadily dropping fat. This sustainable method keeps you progressing without falling into the trap of yo-yo dieting, making long-term success easier than ever.
04
Maintenance
This phase is all about making your results last. We’ll focus on locking in habits that keep your new weight and body composition sustainable for life. You’ll learn how to fine-tune your nutrition and training based on what your body needs—embracing food freedom and flexibility along the way.
By now, you’ll be blown away by how naturally you can make smart eating choices without obsessively tracking. The goal? For you to never need another coach or program again.
With your boosted metabolism, increased muscle, and rock-solid habits, you’ll have the freedom to enjoy food without stress while keeping the weight off for good.
How's it Work?
Taking control of your health is one of the most important things you can do, both for yourself and for those who depend on you. What are you waiting for?
When it comes to creating lasting new habits, having a coach in your corner as a friend, accountability partner, and support system is a force multiplier. I'll be with you every step of the way.
We'll kick things off with a 45-60 minute consultation (live or virtual), during which, we'll discuss your goals, preferences, any constraints (ex: time, access to equipment, food allergies, etc.). I'll then create a personalized strength and nutrition program, which will include recommended supplements (optional), as well as a few tools to help along the way.
You'll receive free access to a mobile app, through which workouts will be delivered, logged, and tracked. You'll need the My Fitness Pal Premium mobile app (or equivalent) for nutrition tracking, which is not included in our pricing.
Accountability and Support
- Weekly virtual check-ins, where we'll review progress and refine approach as necessary
- You'll share daily screenshots of food and activity logs. This takes seconds each day, but is HUGE for changing behavior through accountability and to help us course correct to dial in the different aspects of the program based on what's working best for you.
- Text support during the week between check-ins. Have a question? Text me.
Invest in Yourself. You're Worth it.
There's a reason it's called a fitness journey. These things take time...as does anything worth doing.
And I realize this isn't cheap, but I believe so strongly in our program and in the transformations that we're helping clients achieve, I'm going to take on all of the risk to make this an easier decision for you.
If, after the first 14 days, you don't feel our program is providing value, I'll fully refund your payment.
You have nothing to lose (except excess bodyfat of course) and everything to gain.
We have a few different pricing options, starting at $350/monthly.
Monthly (recurring)
$350 / month
(3-month minimum)
3 months prepaid
$975 ($75 savings)
6 months prepaid
$1,800 ($300 savings)
Questions?
Feel free to reach out via email or text. I look forward to hearing from you!
Jake Hensley
coach@cloverforge.com
214.546.4907